In a world awakening to the environmental impacts of fast fashion, a revolutionary new material has emerged, weaving its way into our wardrobes with a promise to protect our planet – SEAWOOL ®. Join us on a journey as we unravel the enchanting story of seawool knitwear crafted from the depths of the ocean and explore how SEAWOOL ® is making waves in the world of eco-conscious fashion.


Exceptionally soft to the touch and environmentally friendly is a rare pairing, Peter Gribby’s SEAWOOL ® knitwear, combines sartorial elegance and sustainability with style. SEAWOOL ® is setting a new standard for sustainable knitwear. With plastic pollution threatening our planet, SEAWOOL ® transforms a global challenge into an opportunity for positive change. The production process of SEAWOOL ® fibre is a testament to its eco-friendly credentials. By utilizing recycled PET plastic bottles, it not only reduces the demand for new raw materials but also helps clear plastic waste from our oceans. Producing polyester from discarded oyster shells is the other genius eco-friendly component that adds a touch of natural luxury, contributing to a textile that’s not just environmentally conscious but also irresistibly soft and comfortable. SEAWOOL ® knitwear embodies the essence of a circular fashion economy. By repurposing plastic waste and incorporating a renewable resource like oyster shell, it creates a harmonious cycle of sustainability. Each garment becomes a small yet impactful step towards reducing environmental impact and fostering a healthier planet. Beyond its green credentials, SEAWOOL ® knitwear offers a luxurious and comfortable experience, a fabric that is not only gentle on the skin but also provides warmth and breathability. It’s a testament to the idea that sustainable fashion doesn’t require compromising on style or comfort.


SEAWOOL ® knitwear invites us to reimagine our relationship with fashion. It challenges us to consider the impact our clothing choices have on the environment and inspires a shift towards materials that not only adorn us but also contribute positively to the world. By embracing Seawool, you’re not just wearing a garment; you’re embodying a commitment to a sustainable future.


In conclusion, as we don these eco-friendly creations, we not only envelop ourselves in warmth and style but also become ambassadors for change, contributing to the preservation of our oceans and the promotion of a fashion industry that treads lightly on the Earth. SEAWOOL ®  – where fashion meets responsibility, and every knit tells a story of renewal and revival.